Role of SEO in Digital Marketing Explained in Detail

Did you know there are over 3.5 billion searches per day and 1.2 trillion searches online per year across the world? As more businesses are going online nowadays with a global economy. This means the days of door to door marketing, telemarketing, postcards, and yellow pages are over now. Just taking a fraction of that 1.2 trillion for your business means people are searching for what you provide. But to reach the people searching for your product or services, it becomes crucial to get high rank in the search engine, social media and pay per click advertisement. It doesn’t mean, of holding a high page rank it’s all about delivering high-quality traffic to your online business.

If you are already running a digital marketing campaign or are about to start a marketing campaign, one concept you cannot afford to do carelessly is search engine optimization (SEO). SEO is the most popular buzz word in digital marketing. SEO is the basic activity of assuring a website can be found on the search engine for phrases and words relevant to what the website is offering. In other words, we can say that it is the process of making a web page easy to find, easy to categorize and easy to crawl it. It is about helping your clients to find out your company from among thousand other businesses. SEO is the vital part of any internet marketing strategy. It is basically concerned towards driving the audience to your business via an online platform and for that, one must make sure the website ranks higher in SERP (search engine result page).

For any business, Advertising is the ultimate need. Advertising works best to store a massive amount of traffic, whether you run your company online or not. But if you are running your company online you should understand that there is a great deal of free advertising available in the form of optimal search engine rankings and for this SEO gives you an opportunity for free advertising.

An actual SEO makes a site rank on the first page of SERP. According to common opinion, people usually search and review the first two pages of the SERP. Nearly, 75% of the users use the search engine to find local business information compared to online marketing such as social media marketing, PPC, email marketing. On the daily basis, 90% of customer analysis online review before the final purchase of any products.

How Does SEO Work?

One of the biggest things is that you should make sure that your website is as accessible as possible to the search engine. It’s quite simple, if the search engine crawlers can’t crawl your site efficiently, you are not supposed to be ranked. Search Engines are not humans, they are software that crawls the web page content. They do a lot of activities crawling, scanning, indexing, recovering, and ranking that lead to the search result. The difference is only that you calculate components of design rather than the actions of an individual one. These are some key elements that need to build up a quality score:

  • Website name and URLs
  • Page Content
  • Meta Tags
  • Attributes of link
  • Accessibility
  • Page Design

Let’s see how this complete cycle works:

Crawling – Search engine software is known as crawler or spider or in case of Google, it is Google bot that crawls the target web page content. Some crawlers may not visit a web page for a month or more. For a spider, it is not possible to check a page daily if any new web page arrives or any existing page is updated. Here points to remember that what search engine can crawl. They can not crawl images, flash movies, frames, JavaScript, directories and password protected pages.

Indexing – After crawling the web pages spider index all the web pages and these index pages are stored in a large database from where these can be retrieved by entering a related search term or keyword. Sometimes, the search engine cannot understand the page content and for this, you need to properly optimize the page.

Algorithms – There are three types of search algorithm On-site, Off-site and Whole-site algorithms. Each algorithm review of different aspects of the website, such as title tags, Meta tags, links, keyword density etc. Search engines occasionally do keep on changing their algorithms so you must be aware of those changes if you want to stay on top rank. This involves sound SEO expertise. The end result will be visible in the search results.

SEO and Digital Marketing

Deceptively, it seems there is no such difference between SEO and Digital Marketing both accomplish the same function and possess the same skills. SEO is the subset of Digital Marketing. The SEO people are involved in getting the organic hits while The Quadrigo is a total online presence for a company that goes beyond SEO. Generally, SEO expert takes care of other areas of digital marketing.

The recent trend includes some more services along with optimizing a website and search engine marketing such as blogging with SEO content, email marketing, content marketing, mobile advertising, banner advertising, social media marketing, RSS, and video content marketing. For this, solid Digital Marketer and SEO Expert advice should be in place.

The Use of SEO is becoming crucial for the overall success of Digital Marketing. Although it is a time-consuming process which most people are doing for their business. If we talk about mid 90’s when SEO came first into the picture, the Meta keywords tag, manual submission, and keyword stuffing were all techniques required to rank higher in the SERP. In 2014 getting web traffic, anchor text associated link bombing, blog commenting, and creation of inter-linking website took place. After that social media marketing became the key method of conducting SEO. The search engine algorithm gets updated time to time for the sake of getting traffic.

Today, so many new trends totally change the way. An SEO consultant can make a strong internet marketing strategy around search engine optimization, social media optimization by building quality backlinks to your website. There’s really no big secret but only the best Digital Marketing Company in India can give you the result you are looking for.

Social Media Optimization

The best thing is that even search engine also considered social media channels in their ranking. With the advancement of social media, the development of social media marketing is gaining popularity and backlink through Google+, Facebook, LinkedIn, Twitter, Reddit, and Pinterest is being targeted towards real-time searching and traffic. This means the more time you can give on the social media sites, the greater chance your SEO will advance.


From the above discussion, one thing you must keep in mind, that every time, the search engine algorithm update they give challenges in front of you. So, there is no static SEO scheme that is going to stay always as SEO is a never ending process. You have to work on different policies, according to changing online client behavior and sometimes search engine too. You should also deal with your target audience their taste, preferences, and dislikes. Some may think about only high ranking without even caring about their customers.

If the google crawlers find some dishonest or spamming it will lead to lower the rank in the SERP. The search engine will surely ban your website. Therefore, you have to take care of their user first, how they navigate your site, how much they are satisfied with the website.

All these estimations make a perfect SEO. You have to optimize it properly with daily time schedule into your routine. Having integrated all these, a digital marketing strategy with balanced SEO moves will definitely succeed in getting your outcome in the search result.

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